Lowering Operating Cost for Digital Signage
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چکیده
Managing a digital signage infrastructure and distributing content on a per-screen basis is not a trivial task. Then, imagine expanding to more than 4,200 screens in over 1,600 stores located throughout Spain. This was the “New Image” project plan, implemented by Vodafone España, S.A.U., a subsidiary of Vodafone Group Plc – one of the world’s leading mobile telecommunications companies. A key component of the solution was the management platform, which supported Vodafone’s visionary marketing strategy, while reigning in IT support costs.
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